[NPFX Ep. 47] Why Smaller Nonprofits Are Employing Fractional Fundraisers to Grow Their Revenue (with Trica Oshant Hawkins & Alan Knobloch)

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Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to empower nonprofits to succeed so they can make the world a better place.

Today’s topic: Why Smaller Nonprofits Are Employing Fractional Fundraisers to Grow Their Revenue

Many smaller nonprofits don’t have the budget to hire experienced fundraisers. They either make do with existing staff or hire a consultant that advises but doesn't implement. In today's episode, we explore the benefits of fractional fundraising — hiring a seasoned fundraiser for a fraction of the work week — and why this strategy can be a game changer for small nonprofits.

Time-Stamped Episode Shortcuts:

  • Introductions and background info [2:11]
  • Why a small nonprofit would seek out a fractional fundraiser [5:40]
  • The consequences of NOT having a fundraiser on staff [6:49]
  • The benefits of hiring a fractional fundraiser [8:13]
  • The ROI from fractional fundraising can help justify the cost of hiring a full-time development professional [15:05]
  • What kind of help is a small nonprofit looking for when they hire a fractional fundraiser? [17:01]
  • What to look for when choosing a fractional fundraiser [18:05]
  • The importance of confidentiality agreements [24:33] 

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Trica Oshant Hawkins has worked for non-profit conservation organizations for most of her professional career. She received her BS in Wildlife Ecology, served as Education Specialist for Hawk Mountain Sanctuary in Pennsylvania for several years, and then returned to her Sonoran Desert home to co-found the Environmental Education Exchange, a non-profit organization with the mission of increasing environmental literacy through collaborative environmental education programs. After completing a Master’s Degree in Conservation Biology, she shifted her focus from education to conservation, and began working with the Arizona Wildlife Federation (AWF). As AWF’s Conservation Programs Director, Trica manages several programs that get people outdoors and directly involved in conservation projects. Trica also contributes to the organization’s communications, education, and (for a brief spell) development programs.

Alan Knobloch has held positions in the nonprofit sector at The Nature Conservancy Arizona, St. Joseph’s Hospital and Barrow Neurological Institute, Phoenix Children’s Hospital Foundation, and Valley of the Sun United Way. In addition to being a Certified Fund Raising Executive from the Association of Fund Raising Professionals, he has earned a diploma from the National Planned Giving Institute from the College of William and Mary. Alan is a member of IPM Advancement's consultant network and a co-founder of Synergy Philanthropy.


Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.

Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.


On average, new IPM clients see a 34.8% increase in direct mail fundraising acquisition response rates within the first year of working with us. Want to learn more?

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