[NPFX Ep. 40] How Nonprofits Can Stop the Spread of Fake News & Misinformation with Storytelling (with Shereese Floyd & Josh Gryniewicz)

nonprofit copywriting nonprofit strategy podcast tips and resources

Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to empower nonprofits to succeed so they can make the world a better place.

Today’s topic: How Nonprofits Can Stop the Spread of Fake News & Misinformation with Storytelling

Because of their role in society as trusted agents of change, nonprofits are in a unique position to help stop the spread of misinformation and disinformation. In today's podcast episode, our panel discusses how strategic storytelling can be used by nonprofits to help address misunderstandings and even outright deception in our social discourse.

Time-Stamped Episode Shortcuts:

  • Introductions [1:44]
  • The difference between misinformation and disinformation [3:35]
  • The dangers of misinformation within a nonprofit [7:48]
  • How disinformation can hurt nonprofits [9:36]
  • The five keys to navigating misinformation and disinformation [11:28]
  • Choosing the right spokesperson for your nonprofit to improve trustworthiness [18:24]
  • How a public safety nonprofit used strategic storytelling to successfully defend itself against disinformation [22:16]
  • The importance of accountability and owning past mistakes [25:38]

Special Offer: Free 30-minute consultation for NPFX listeners

Additional Resources:

Subscribe to NPFX:


Shereese Floyd, CEO of Witness My Life, is an award-winning storytelling and communications professional dedicated to helping organizations increase influence and revenue with story-based marketing. Her emotional branding style has generated over $2M in direct campaigns. With over twenty years in nonprofit marketing, her expertise spans development, branding, women's leadership, and public relations. Shereese is an advocate for social change and believes story is the one thing that truly brings the world together.

Josh Gryniewicz, founder of Odd Duck, a storytelling for social change consultancy, has spent his career in nonprofit, initially as a crisis counselor and later in external relations. For over a decade, he has worked in public interest communication. As a creative, Josh has applied his craft to writing, spoken word, filmmaking, comic books, and other media. His nonfiction has been published in PopMatters, The Guardian, Huffington Post, and Medium.


Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.

Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.


On average, new IPM clients see a 34.8% increase in direct mail fundraising acquisition response rates within the first year of working with us. Want to learn more?

Contact IPM