COURSES

Write Your Best Fundraising Appeal Yet

In this exciting course, you will learn the IPM method for writing powerful, effective fundraising appeals so you can improve your case for support, engage your donors’ desire to give, and increase both response rate and the size of donor gifts.

Overcoming Donor Apathy

In this course from IPM Advancement, you will learn why donors stop giving, plus how to implement effective strategies to increase donor retention and donor engagement.

6 Attributes of Highly Effective Nonprofit Organizations

In this exciting course, you will learn six attributes that define the most effective nonprofit organizations so you can build an army of supporters, advance your mission, and make a powerful impact in the world.

[NPFX Ep. 11] Giving Tuesday during the COVID-19 Pandemic

In today’s podcast episode, we’ll discuss what nonprofits should expect from Giving Tuesday this year, best practices for Giving Tuesday fundraising in a pandemic, and strategies to ensure their Giving Tuesday fundraising efforts have the greatest impact.

Prospecting on a Budget? Use Nonprofit Advocacy to Build Your List

Advocacy opportunities give people the chance to try out a relationship with your nonprofit and see how they like it. Provided you respect that relationship and give them ways to engage on issues they care about, you can transform them from complete strangers into warm prospects for future fundraising.

[NPFX Ep. 10] Rapid Response Fundraising: How to Leverage Episodic Giving

In today’s episode, we discuss the 3 types of rapid response strategies every nonprofit should implement so you can be ready to engage donors when they suddenly care about your cause and are most inclined to give.

[NPFX Ep. 9] Ask the Experts: Listener Questions about Nonprofit Fundraising

In today’s Q&A episode, IPM Advancement has assembled a panel of nonprofit fundraising experts to answer questions submitted by listeners on a whole range of nonprofit fundraising topics including fundraising during COVID-19, direct mail vs. digital, increasing donor retention, virtual fundraising events, cultivating major gift donors, and more.

[NPFX Ep. 8] 2020 Election Year Strategies for Nonprofit Advocacy

In today’s episode, we’ll discuss strategies nonprofits can use during an election year to continue to advocate effectively for their causes, and even some ideas for how nonprofits can take what’s happening in this election year landscape and use it to their advantage.

The Secret to Nonprofit Advocacy Success: Keeping Grassroots Supporters Engaged

Typically, a nonprofit’s advocacy strategy will focus on enrolling supporters and mobilizing them via a call-to-action. But there’s an oft-overlooked step in between that is crucial to the success of your advocacy efforts, and that’s keeping grassroots supporters engaged.

[NPFX Ep. 7] Nonprofit Advocacy Basics

In today’s podcast episode, we’ll cover the fundamentals of creating an effective advocacy strategy for your nonprofit.

[NPFX Ep. 6] 12 Mistakes Nonprofits Make in Their Fundraising Copywriting: Part 2

Continuing our discussion from last week’s episode, we explore the top 5 copywriting mistakes made by nonprofits and what you need to do to ensure that your copy inspires people to give.

Rapid Response Fundraising: How to Leverage Episodic Giving

In today’s episode, we discuss the 3 types of rapid response strategies every nonprofit should implement so you can be ready to engage donors when they suddenly care about your cause and are most inclined to give.

Ask the Experts: Listener Questions about Nonprofit Fundraising

In our very first Q&A episode, IPM Advancement has assembled a panel of nonprofit fundraising experts to answer listener questions on fundraising during COVID-19, direct mail vs. digital, increasing donor retention, virtual fundraising events, cultivating major gift donors, and more.

2020 Election Year Strategies for Nonprofit Advocacy

In today’s episode, we’ll discuss strategies nonprofits can use during an election year to continue to advocate effectively for their causes.

Nonprofit Advocacy Basics

In today’s podcast episode, we’ll cover the fundamentals of creating an effective advocacy strategy for your nonprofit.

12 Mistakes Nonprofits Make in Their Fundraising Copywriting: Part 2

Continuing our discussion from last week’s episode, we explore the top 5 copywriting mistakes made by nonprofits and what you need to do to ensure that your copy inspires people to give.

12 Mistakes Nonprofits Make in Their Fundraising Copywriting: Part 1

In today’s episode, we discuss how fundraising messaging can go wrong and what you need to do to ensure that your copy feels compelling and authentic to those who care about your cause.

Capital Campaigns during COVID-19: Pivot and Adapt

In today’s podcast episode, meet a virtual panel of representatives from different nonprofits to learn how they’ve adapted their capital campaigns to the impact of the COVID-19 pandemic.

Effective Donor Engagement: Launching into FY21 with Confidence

In today’s podcast episode, we’ll look at strategies for effective donor engagement that you can put into practice right now to launch into the coming months with confidence.

Fundraising during COVID-19: Practical Strategies for Success

In today’s episode, our goal is to provide practical advice that nonprofits can use right now to mitigate the impact of COVID-19 and survive the economic effects of this pandemic.

Is Annual Giving Dead? (COVID-19 Edition)

In our podcast episode today, we’ll look at the state of annual giving and what nonprofits can do to sustain and grow their annual fund — especially in the context of the COVID-19 pandemic.

DOWNLOADS

Is Annual Giving Dead?

A drop in annual giving has led many nonprofits to abandon traditional fundraising strategies in recent years. Learn what parts of your annual giving program to change — and what parts to keep — in this IPM whitepaper.

Donor Retention [infographic]

It’s much more cost effective to keep your existing donors than to find new donors to replace them. Learn why donor retention rates have dropped and what you can do in this IPM infographic.

Rapid Response Fundraising

Unplanned events can drive donors to suddenly care about your cause. This whitepaper explains how you can be ready so you won’t miss engaging new donors when they are most inclined to give.

Build an Army
of Activists

Advocacy is the art of mobilizing constituents to become activists who champion your cause or issue. Learn how to build your army of activists in this whitepaper from IPM.

Why People
Give

When you’re in the business of raising money for a cause, it’s crucial to understand why donors give. In this IPM whitepaper, we cover five key reasons why donors contribute.

Successful Major Gift Fundraising

For most successful nonprofits, major donors account for 80% or more of total charitable gifts. This whitepaper from IPM provides helpful tips for successful major gifts fundraising.

Nine Metrics for Success

Nine key metrics can help you monitor and ensure your fundraising success. This whitepaper covers them all and provides a helpful calculator for measuring donor lifetime value.

Integrated
Fundraising

A multi-channel approach, with all channels working in unison, can improve overall performance. In this IPM whitepaper, we explore what it means for your fundraising effort to be truly integrated.

how can we help you?

IPM Advancement

16845 N. 29th Ave.
Suite 1-550
Phoenix, AZ 85053

877.4.IPMADV | 877.447.6238
ipm@ipmadvancement.com

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