When you’re in the business of raising money for a cause, it’s crucial to understand why donors give. In this IPM whitepaper, we cover five key reasons why donors contribute.

Advocacy is the art of mobilizing constituents to become activists who champion your cause or issue. Learn how to build your army of activists in this whitepaper from IPM.

A multi-channel approach, with all channels working in unison, can improve overall performance. In this IPM whitepaper, we explore what it means for your fundraising effort to be truly integrated.

For most successful nonprofits, major donors account for 80% or more of total charitable gifts. This whitepaper from IPM provides helpful tips for successful major gifts fundraising.