Nonprofit Resource Library

Your source of whitepapers, infographics, podcasts, and articles to help you improve your fundraising, advocacy, and membership campaigns.

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Is Annual Giving Dead?

As traditional nonprofit fundraising strategy is being transformed by changes in technology and donor behavior, it’s vital to know which parts to keep, which to change, and which to ditch completely. In this whitepaper, we cover:

  • The top 5 factors currently affecting annual giving
  • How to adapt to recent changes in donor behavior and technology
  • The 3 core elements of annual giving that still matter today
Download the Whitepaper

Donor Retention
[infographic]

It’s much more cost effective to keep your existing donors than to find new donors to replace them. This infographic will show you:

  • How donor retention rates differ by giving level
  • The top 2 reasons donor attrition rates are so high
  • 5 tips for engaging your donors and boosting your retention rates
Download the Infographic

Rapid Response Fundraising

With a rapid response plan in place, nonprofits can engage new donors when they are most inclined to give. In this white paper, we cover:

  • What drives donors to suddenly care about a cause
  • How you can plan for unplanned events
  • 3 types of rapid response strategies and how to execute them effectively
Download the Whitepaper

Build an Army of Activists

When a nonprofit engages in advocacy, it gains an opportunity to energize its supporters and advance its mission. In this whitepaper, we cover:

  • Why activism is such an important part of fundraising
  • The difference between advocacy and lobbying — and why that matters to you
  • The 3 key phases for building your army of activists
Download the Whitepaper

Why People Give

When you’re in the business of raising money for a cause, it’s crucial to understand why donors give. In this whitepaper, we cover:

  • The top 5 reasons people give to charity
  • Ways to leverage those reasons to attract more donors
  • How to strengthen communication with your donors by integrating different fundraising methods
Download the Whitepaper

Successful Major Gift Fundraising

To succeed in their mission, most successful nonprofits rely on major donors for 80% or more of their budgets each year. In this whitepaper, we cover:

  • 9 powerful tips for successful major gift fundraising
  • How to create an authentic connection with your major donors
  • Exactly what to say when asking for a major gift
Download the Whitepaper

Nine Metrics for Success

Nine key metrics can help you monitor and ensure your fundraising success. In this white paper, we cover:

  • The importance of tracking Gross Fundraising Income & Expense, Net Income, Cost of Fundraising, Donor File Size, and four more essential metrics.
  • How CPNN (Cost Per New Name) can be used to gauge effectiveness of your donor acquisition efforts.
  • A straightforward way to calculate Donor Lifetime Value (LTV), with free access to IPM’s online Donor LTV Calculator.
Download the Whitepaper

Integrated Fundraising

Combining direct mail, email, social media, and telephone fundraising to work in unison is crucial to maximizing ROI for nonprofits. In this whitepaper, we cover:

  • What integrated fundraising is … and what it isn’t
  • Why an integrated fundraising strategy is important for your nonprofit
  • How to implement integrated fundraising right away
Download the Whitepaper

Nonprofit Advocacy:
Advance Your Mission
[infographic]

For a nonprofit, systemic change can rarely be achieved through service delivery alone. That's where advocacy can make a difference. This infographic will illustrate:

  • The benefits of advocacy to your cause and your fundraising
  • How advocacy differs from lobbying
  • The 3 phases of a successful advocacy strategy
Download the Infographic

ARTICLES

[NPFX Ep. 73] Rethinking How We Do Good: What We Can Learn from Thi...

[NPFX Ep. 72] Donor Stewardship: Seeing the Person Behind the Donat...

[NPFX Ep. 71] Narrative Strategy: How to Find Authentic Voices That...

[NPFX Ep. 70] Donor Stewardship: Helping Donors Find Meaning throug...

[NPFX Ep. 69] Building Resilience in the Face of Funding Cuts (with...

[NPFX Ep. 68] Advocacy Matters: Defending Federal Funding for Nonpr...

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PODCAST

How to Build Your Nonprofit to Succeed (with Liz Feld)

With challenges like shrinking budgets, growing demand for their services, and fierce competition for donors, it's no wonder the 10-year failure rate for nonprofits is 30% or higher. In today's podcast episode, Jack Padovano (IPM Advancement) and Liz Feld (RADical Hope Foundation) discuss what it takes for nonprofits to succeed and create a lasting impact.

Self-Care for Nonprofit Fundraisers: How to Avoid Burnout

Staff retention and employee burnout is a challenge for many nonprofits, especially when it comes to their fundraising team. In today's podcast episode, we'll look at some of the most common reasons for nonprofit fundraiser burnout, and how you can prevent burnout for yourself or your staff.

Rapid Response Fundraising: How to Leverage Episodic Giving

As donor behavior shifts more and more to episodic giving, it's crucial for a nonprofit to have an effective rapid response fundraising strategy. In today's episode, we discuss the 3 types of rapid response strategies every nonprofit should implement so you can be ready to engage donors when they suddenly care about your cause and are most inclined to give.

Ask the Experts: Listener Questions about Nonprofit Fundraising

IPM Advancement has assembled a panel of nonprofit fundraising experts to answer questions submitted by listeners like you. We cover a whole range of nonprofit fundraising topics including fundraising during COVID-19, direct mail vs. digital, increasing donor retention, virtual fundraising events, cultivating major gift donors, and more.

Fundraising during COVID-19: Practical Strategies for Success

With the cancelation of fundraising events and increasing economic uncertainty due to the COVID-19 pandemic, many nonprofits are struggling to keep their mission moving forward. In this episode, we discuss practical advice that nonprofits can use to survive this crisis and continue to serve their community.

Capital Campaigns during COVID-19: Pivot and Adapt

In today’s episode, we host a virtual panel of representatives from different nonprofits to discuss how they’ve adapted their campaigns to the shifting landscape. They’ll also share lessons learned and advice for other nonprofits facing similar challenges with their capital campaigns.

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