Is Annual Giving Dead?
As traditional nonprofit fundraising strategy is being transformed by changes in technology and donor behavior, it’s vital to know which parts to keep, which to change, and which to ditch completely. In this whitepaper, we cover:
- The top 5 factors currently affecting annual giving
- How to adapt to recent changes in donor behavior and technology
- The 3 core elements of annual giving that still matter today
Nonprofit Messaging Cheat Sheet
Messaging that engages your audience is the key to good fundraising, which in turn is what allows your organization to deliver the programs and services that impact your community. This one-page cheat sheet will show you:
- The 5 essential elements found in the best nonprofit messaging
- Explanations of each element and why they are necessary
Donor Retention
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It’s much more cost effective to keep your existing donors than to find new donors to replace them. This infographic will show you:
- How donor retention rates differ by giving level
- The top 2 reasons donor attrition rates are so high
- 5 tips for engaging your donors and boosting your retention rates
Rapid Response Fundraising
With a rapid response plan in place, nonprofits can engage new donors when they are most inclined to give. In this white paper, we cover:
- What drives donors to suddenly care about a cause
- How you can plan for unplanned events
- 3 types of rapid response strategies and how to execute them effectively
Build an Army of Activists
When a nonprofit engages in advocacy, it gains an opportunity to energize its supporters and advance its mission. In this whitepaper, we cover:
- Why activism is such an important part of fundraising
- The difference between advocacy and lobbying — and why that matters to you
- The 3 key phases for building your army of activists
Why People Give
When you’re in the business of raising money for a cause, it’s crucial to understand why donors give. In this whitepaper, we cover:
- The top 5 reasons people give to charity
- Ways to leverage those reasons to attract more donors
- How to strengthen communication with your donors by integrating different fundraising methods
Successful Major Gift Fundraising
To succeed in their mission, most successful nonprofits rely on major donors for 80% or more of their budgets each year. In this whitepaper, we cover:
- 9 powerful tips for successful major gift fundraising
- How to create an authentic connection with your major donors
- Exactly what to say when asking for a major gift
Nine Metrics for Success
Nine key metrics can help you monitor and ensure your fundraising success. In this white paper, we cover:
- The importance of tracking Gross Fundraising Income & Expense, Net Income, Cost of Fundraising, Donor File Size, and four more essential metrics.
- How CPNN (Cost Per New Name) can be used to gauge effectiveness of your donor acquisition efforts.
- A straightforward way to calculate Donor Lifetime Value (LTV), with free access to IPM’s online Donor LTV Calculator.
Integrated Fundraising
Combining direct mail, email, social media, and telephone fundraising to work in unison is crucial to maximizing ROI for nonprofits. In this whitepaper, we cover:
- What integrated fundraising is … and what it isn’t
- Why an integrated fundraising strategy is important for your nonprofit
- How to implement integrated fundraising right away
Nonprofit Advocacy:
Advance Your Mission
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For a nonprofit, systemic change can rarely be achieved through service delivery alone. That's where advocacy can make a difference. This infographic will illustrate:
- The benefits of advocacy to your cause and your fundraising
- How advocacy differs from lobbying
- The 3 phases of a successful advocacy strategy
We Asked ChatGPT to Write a Nonprofit Fundraising Appeal: Here's What Happened
As fundraisers, we were curious. Could ChatGPT write a fundraising letter? So we put it to the test. The result surprised us.
The Biggest Barrier to a Winning Planned Giving Strategy
In a culture where budgets and department goals are set annually, how do you justify investing resources into a planned giving program when the ROI can take years to manifest?
Diagnosing Nonprofit Founder’s Syndrome: 7 Common Symptoms (and Tips for Prevention)
Every founder leaves. Before they leave, however, their relationship to the nonprofit must evolve. If a founder resists this evolution they can end up hurting the organization.
Succeed with Donor-Advised Funds: 7 Creative Strategies
Proponents of donor-advised funds claim that their increasing popularity benefits philanthropy. But critics take issue with some of the problematic aspects of DAFs. What should you do?
The Secret to Keeping Your Donors Giving: Make Them Feel Special
The key to an effective donor stewardship strategy is communicating authentic appreciation for your donor’s role in helping you make an impact.
Writing a Great Thank You Letter: The First Step in Successful Donor Stewardship
The donation thank you letters is one of the most important communications that a nonprofit donor can receive from your organization and a key factor in your donor retention rate.
AI Tools for Grant Writing, Prospecting, and More (with Ashutosh Nandeshwar and Shereese Floyd)
Learn what AI can (and can't) do, ways your nonprofit can benefit from AI, how to navigate ethical concerns, and our favorite AI tools that you can start using today.
Diversity on Your Board Matters to Your Nonprofit's Mission (with Andrea Collier and Josephine Ramirez)
In this episode, we discuss what diversity on a nonprofit board means to the organization, mistakes nonprofits make when selecting diverse candidates, and how to bring new members into the mix to make your board stronger and more effective.
Sustaining Donor Attention after the Headlines Fade (with Michelle Boggs and Melissa Rutan)
It's common for donors to rally to support relief efforts during a crisis. Find out how organizations like American Red Cross and Classy keep donors engaged beyond that initial rapid response connection.
Capital Campaigns: Moving Your Nonprofit to the Next Level
Considering a capital campaign? Learn best practices to engage donors, how to make sure you're ready to launch your capital campaign, mistakes you want to avoid, and how campaigns might look different in the coming year.
Building and Engaging a High-Performing Board (with Nate Rhoton and Rick McCartney)
A good board of directors is essential to the health and success of any nonprofit organization. In this episode, you'll learn strategies for finding good board members and keeping them engaged for the duration of their service.
When Your Nonprofit's Case for Support Just Isn't Working (with Shereese Floyd & Josh Gryniewicz)
Your case for support must answer the question: "Why should I give your nonprofit my money?" In this episode, you'll learn how to transform your case for support, better engage donors, and get them to invest generously in your work and your mission.
