Special Campaigns Appeal

Project Description

Following the tragic mass shooting at Sandy Hook Elementary School in December 2012, the Brady Campaign & Brady Center to Prevent Gun Violence partnered with IPM Advancement via our strategic partner PAE for a comprehensive program analysis and full annual giving consulting and fundraising services. In this sample, we show a simple rapid-response donor appeal that features a personalized 1-sheet/2-page donor appeal, a buckslip reply with BRE, and a #10 pistol window envelope that leverages recent events to engage gun violence prevention donors.

Project Details

Client Brady Campaign / PAE
Project Special Campaigns Appeal

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