Acquisition Mailer (Survey)

Project Description

For this project, the Brady Campaign & Brady Center to Prevent Gun Violence partnered with IPM Advancement via our strategic partner PAE to beat its standard prospecting control and increase acquisition response % and average gift. We did that by A-B testing our way to this winning national gun violence prevention survey, which features a 2-sheet, 4-page prospecting appeal, personalized 11x17 booklet survey with reply, and a BRE, all enclosed in a grey #10 pistol window envelope that invites recipients to take part in making their voices heard on this important issue.

Project Details

Client Brady Campaign / PAE
Project Acquisition Mailer (Survey)

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