WHAT’S INSIDE

Nine key metrics can help you monitor and ensure your fundraising success. In this white paper, we cover:

  • The importance of tracking Gross Fundraising Income & Expense, Net Income, Cost of Fundraising, Donor File Size, and four more essential metrics.
  • How CPNN (Cost Per New Name) can be used to gauge effectiveness of your donor acquisition efforts.
  • A straightforward way to calculate Donor Lifetime Value (LTV), with free access to IPM’s online Donor LTV Calculator.

Fundraising Essentials: Nine Metrics for Success

Go beyond topline dashboard measurements of donors & dollars.

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