Nine key metrics can help you monitor and ensure your fundraising success. In this white paper, we cover:
- The importance of tracking Gross Fundraising Income & Expense, Net Income, Cost of Fundraising, Donor File Size, and four more essential metrics.
- How CPNN (Cost Per New Name) can be used to gauge effectiveness of your donor acquisition efforts.
- A straightforward way to calculate Donor Lifetime Value (LTV), with free access to IPM’s online Donor LTV Calculator.
Fundraising Essentials: Nine Metrics for Success
Go beyond topline dashboard measurements of donors & dollars.