Donor Retention, Nonprofit Copywriting, Nonprofit Fundraising, Tips and Resources
Not every direct mail fundraising appeal is created equal. While the number of variables that can affect direct mail fundraising can be mind-numbing, there are proven ways to increase donor response rate and average gift amount. When working with a new client, we...
Donor Retention, Nonprofit Copywriting, Nonprofit Fundraising
In nonprofit fundraising, there’s an important adage: Donors give to success. That’s why one of the most important goals of a nonprofit fundraising appeal is to emphasize the impact your organization makes on those you serve. You can do this by telling a powerful...
Donor Retention, Nonprofit Copywriting, Nonprofit Fundraising
So you’ve written a winning fundraising appeal. It has a compelling case for support, it makes readers feel the urgency of your cause, and it includes a strong call to action. Now it’s all set to drop and you expect it to have a high response rate. Good job! But wait...
Donor Retention, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Strategy, Tips and Resources
In Part 1 of this article, we explored the importance of your mission statement in keeping you focused on effectively serving the people your nonprofit was created to help. Now let’s look at how focusing on donors and their positive impact can help you deliver...
Donor Retention, Financial Stability, Nonprofit Fundraising, Nonprofit Strategy, Staff Retention, Tips and Resources
Your attention gets pulled in many different directions in the day-to-day management of your nonprofit. On top of that, high-level concerns like building a strong organizational brand, incorporating the latest digital technology into your fundraising strategy,...
Donor Retention, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Strategy, Tips and Resources
You put a lot of time, energy, and money into acquiring new donors. So it’s frustrating when the majority of them give just once or twice and never again. It’s not uncommon these days to find yourself fighting a continuous uphill battle of acquiring donors...
