[NPFX Ep. 18] Fundraising and COVID-19: One Year Later, What Have We Learned?
Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to help you raise more money so you can make the world a better place.
Today’s topic: Fundraising and COVID-19 — One Year Later, What Have We Learned?
As COVID-19 restrictions are being relaxed across most of the United States, many nonprofits are attempting to define their new normal. Following up on last year's episode, Fundraising during COVID-19: Practical Strategies for Success, Rich Frazier (IPM Advancement's Senior Consultant) is joined by IPM consultants Jana Olslund and Penny Cowden to unpack some of the most valuable lessons of the past year to help nonprofits come out on the other side of this pandemic even smarter and stronger than they were before.
Time-Stamped Episode Shortcuts:
- Introductions and Bios [1:40]
- Why some nonprofits have thrived (and others haven't) during the pandemic [3:16]
- Integrating new technologies with more traditional methods of fundraising [6:49]
- Is it time to bring back in-person fundraising events? [10:20]
- How to speak to donors about COVID-19 and fundraising [16:39]
- What weaknesses (and opportunities) in the nonprofit sector have been exposed by the pandemic? [19:33]
- How nonprofits can better prepare for unexpected challenges like COVID-19 [25:01]
- What to do to engage donors who can't afford to give right now [28:55]
- Inspiring examples of nonprofits acting as community leaders [33:00]
Special Offer: Free 30-minute consultation for NPFX listeners
Additional IPM Resources:
- IPM's free Nonprofit Resource Library
- Fundraising during COVID-19: Practical Strategies for Success
- Nonprofit Fundraising Messaging in the COVID-19 Era — 8 Essential Elements
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Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.
Jana Olslund specializes in the areas of annual fund, capital and endowment campaigns, and interim leadership staffing. In addition to her experience as Vice President of Philanthropy and Alumni Relations for Hazelden Betty Ford Foundation, Jana served as a senior consultant for Bentz Whaley Flessner where she worked with health systems, children’s hospitals, and health-related causes across the country.
Penny Cowden has specialized in not-for-profit philanthropy for 25 years with a focus on strategic planning, leadership development, and coaching. Penny holds the CFRE designation and has earned advanced certification as a Fellow in the Association of Healthcare Philanthropy.