[NPFX Ep. 17] Ask the Experts: Listener Questions about Copywriting for Nonprofit Fundraising

nonprofit copywriting nonprofit fundraising podcast tips and resources

Welcome to The Nonprofit Fundraising Exchange, a podcast from IPM Advancement. Our mission is to help you raise more money so you can make the world a better place.

Today’s topic: Ask the Experts — Listener Questions about Copywriting for Nonprofit Fundraising

In response to our two-part series on the 12 Mistakes Nonprofits Make in Their Fundraising Copywriting, we received several follow-up questions that we discuss in today's podcast episode.

Time-Stamped Episode Shortcuts:

  • How to fill a crowded appeal calendar with engaging content [2:44]
  • Where to find powerful stories about your nonprofit's work [5:26]
  • How many pages should your fundraising appeal be? [7:32]
  • What to do if you have a limited direct mail budget [7:52]
  • 4 questions you need to answer to write a successful appeal [12:36]
  • Ways to boost your donor response rate [17:02]
  • The most important part of your direct mail fundraising appeal [17:54]
  • How many of your nonprofit's programs should you feature in an appeal? [23:10]
  • Whether or not you should still be messaging about COVID [26:20]
  • Using A/B testing to help make your best appeals even better [29:12]

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