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The Importance of Your Brand and Its Impact on ROI

The Importance of Your Brand and Its Impact on ROI


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It’s a common mistake: Non-profit organizations, recognizing the importance of direct fundraising – through direct mail, internet and phone – assume that direct “marketing” is all that matters, and forget about the importance of building, and maintaining, a strong brand.

This guide provides readers 5 ways to maximize ROI through brand recognition:

  1. Consistency
  2. Guidelines
  3. Engagement
  4. Awareness
  5. Presence

If you’re like most non-profits, you spend a lot of effort, time, and money to cultivate donors – teaching them about your organization, developing a personal and emotional connection, and finally asking for their donation. When you have a strong, recognizable, and consistent brand and you take the five steps we’ve outlined in this guide, you maximize the return on those investments you’ve made by increasing the chances your donors will stick around.

Request your complimentary copy of “The Importance of Your Brand and Its Impact on ROI” by completing the form on the right.

About IPM Advancement
IPM Advancement is a leading non-profit fundraising company, founded in 2006, to create efficient, effective annual giving and Fundraising, Membership, and Advocacy solutions for nonprofits by integrating Internet, Phone and Mail. At IPM Advancement, we understand that our success is directly tied to the success of our clients. We also know that our work to Consult, Create, Segment, Produce and Manage programs has a direct impact on our clients’ ability to fulfill their missions and serve the greater good. It’s a job we take seriously, and we prove ourselves every day by designing industry-leading programs that get results based on intelligent, integrated strategies and superb execution.