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The Foundation of Fundraising Success: Understanding Why People Give

The Foundation of Fundraising Success: Understanding Why People Give

 

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When you’re in the business of raising money for a cause, it’s crucial to understand the fundamental reasons why donors give. Once you understand those reasons, you can craft your fundraising campaigns accordingly, and your success rates will be far higher than if you attempt to ask for money without really understanding why a prospective donor would say yes – or no.

In this guide, we outline the top 5 reasons why people give to charity and how you can leverage this understanding for fundraising success.

Request your complimentary copy of “The Foundation of Fundraising Success: Understanding Why People Give” by completing the form on the right.

About IPM Advancement
IPM Advancement is a leading non-profit fundraising company, founded in 2006, to create efficient, effective annual giving and Fundraising, Membership, and Advocacy solutions for nonprofits by integrating Internet, Phone and Mail. At IPM Advancement, we understand that our success is directly tied to the success of our clients. We also know that our work to Consult, Create, Segment, Produce and Manage programs has a direct impact on our clients’ ability to fulfill their missions and serve the greater good. It’s a job we take seriously, and we prove ourselves every day by designing industry-leading programs that get results based on intelligent, integrated strategies and superb execution.